Selection bias is a cognitive bias that occurs when the data or information you collect is not representative of the larger population or sample, leading to inaccurate conclusions...

Schemas are cognitive structures that represent an individual's knowledge, beliefs, and expectations about a particular concept, object, or event Schemas serve as mental...

The Rhyme as Reason Effect is a cognitive bias that occurs when individuals perceive information as more accurate or true if it rhymes or is presented in a rhyming form People...

The representativeness heuristic is a cognitive bias that occurs when individuals make judgments or decisions based on how closely something resembles a prototype or stereotype,...

Regret aversion is a cognitive bias in decision-making that occurs when individuals choose options that minimize the potential for experiencing regret, even if those choices are...

The recency effect is a cognitive bias that occurs when individuals have a stronger memory and better recall of items or events that occurred more recently compared to those that...

Reactance is a cognitive bias that occurs when individuals respond with resistance or defiance when they perceive that their freedom of choice or autonomy is being threatened or...

Projection bias is a cognitive bias that occurs when individuals assume that others share their beliefs, values, or feelings People often project their own thoughts and emotions...

The primacy effect is a cognitive bias that occurs when individuals have a better memory and recall of items or events that occurred at the beginning of a sequence or list...

Post-purchase rationalization, also known as buyer's rationalization, is a cognitive bias that occurs after a purchase It involves individuals justifying a purchase, even if it...