Post-purchase rationalization, also known as buyer's rationalization, is a cognitive bias that occurs after a purchase It involves individuals justifying a purchase, even if it...

Pessimism bias, in contrast to optimism bias, is a cognitive bias where individuals tend to overestimate the likelihood of negative events happening to them and underestimate the...

The placebo effect is a cognitive bias that occurs when individuals experience real improvements in their condition or well-being after receiving a treatment or intervention that...

The out-group homogeneity bias is a cognitive bias that involves individuals perceiving members of an out-group (those outside their own social or cultural group) as being more...

Overconfidence bias is a cognitive bias that leads individuals to overestimate their own abilities, knowledge, or the accuracy of their beliefs and predictions It's the tendency...

Neglect of prior base rates is a cognitive bias that occurs when individuals place too much emphasis on specific information or characteristics and ignore the overall likelihood...

The neglect of probability is a cognitive bias that occurs when individuals ignore or underestimate the role of probability when making decisions or assessing risks People often...

The not-invented-here (NIH) syndrome is a cognitive bias that occurs within organizations and groups when individuals reject external ideas, solutions, or innovations in favor of...

Optimism bias is a cognitive bias that leads individuals to underestimate the likelihood of negative events happening to them and to overestimate the likelihood of positive events...

Naive cynicism is a cognitive bias that reflects a tendency to doubt the honesty, sincerity, or accuracy of others' statements and actions While a certain level of skepticism can...