Choice Overload Effect
10 min read
The choice overload effect occurs when having too many options makes it harder to decide, reduces satisfaction, or leads people to avoid choosing at all.
Cognitive Biases / Choice and complexity
/ Paradox of Choice
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Explore 2 cognitive biases related to this topic.
10 min read
The choice overload effect occurs when having too many options makes it harder to decide, reduces satisfaction, or leads people to avoid choosing at all.
Cognitive Biases / Choice and complexity
/ Paradox of Choice
10 min read
The contrast effect is the tendency to judge something as better or worse depending on what it is compared to, rather than on its absolute qualities.
Cognitive Biases / Perception and evaluation
/ Perceptual Contrast