Tag

choice-architecture

Explore 2 cognitive biases related to this topic.

Choice Overload Effect

10 min read

The choice overload effect occurs when having too many options makes it harder to decide, reduces satisfaction, or leads people to avoid choosing at all.

Cognitive Biases / Choice and complexity

/ Paradox of Choice

Contrast Effect

10 min read

The contrast effect is the tendency to judge something as better or worse depending on what it is compared to, rather than on its absolute qualities.

Cognitive Biases / Perception and evaluation

/ Perceptual Contrast