Mere Exposure Effect
9 min read
The mere exposure effect is the tendency to develop a preference for things simply because we are familiar with them.
Cognitive Biases / Familiarity and preference
/ Familiarity Principle
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Explore 3 cognitive biases related to this topic.
9 min read
The mere exposure effect is the tendency to develop a preference for things simply because we are familiar with them.
Cognitive Biases / Familiarity and preference
/ Familiarity Principle
9 min read
Distinction bias is the tendency to overemphasize small differences between options when comparing them side by side, even though those differences matter little in isolation.
Cognitive Biases / Comparative evaluation
/ Joint Evaluation Bias
9 min read
Post-purchase rationalization is the tendency to justify a purchase after the fact by focusing on its positives and downplaying its drawbacks.
Cognitive Biases / Consumer decisions
/ Buyer’s rationalization