Unit Bias
9 min read
Unit bias is the tendency to view a single unit of something—such as a portion, package, or task—as the appropriate or complete amount, regardless of its actual size.
Cognitive Biases / Quantity perception
/ Portion heuristic
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Explore 2 cognitive biases related to this topic.
9 min read
Unit bias is the tendency to view a single unit of something—such as a portion, package, or task—as the appropriate or complete amount, regardless of its actual size.
Cognitive Biases / Quantity perception
/ Portion heuristic
12 min read
Status quo bias is the tendency to prefer the current state of affairs and avoid change, even when alternatives are objectively better.
Cognitive Biases / Preference for defaults
/ Status Quo Preference