Horn Effect
9 min read
The horn effect is the tendency for a single negative trait or impression to disproportionately color our entire judgment of a person or thing.
Social Biases / Impression formation
/ Negative halo effect
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Explore 2 cognitive biases related to this topic.
9 min read
The horn effect is the tendency for a single negative trait or impression to disproportionately color our entire judgment of a person or thing.
Social Biases / Impression formation
/ Negative halo effect
10 min read
The halo effect is the tendency to let a single positive trait or impression of a person, product, or organization influence our overall judgment of them.
Social Biases / Impression and person perception
/ Halo Bias