Restraint Bias

The tendency to overestimate our ability to control impulsive behavior and resist temptation.

Cognitive Biases

5 min read

observational Evidence


Restraint Bias: The Overconfidence in Willpower

Restraint Bias is the tendency to overestimate our ability to control impulsive behavior and resist temptation.

The Psychology Behind It

We judge our self-control when we're in a "cold" state (calm, rational) but face temptation in a "hot" state (aroused, emotional). We fail to predict how much our willpower will be depleted or how strong the temptation will feel in the moment.

Real-World Examples

1. Dieting

Dieters keep junk food in the house, confident they won't eat it, then give in when stressed or tired.

2. Addiction Recovery

Recovering addicts expose themselves to triggers, overestimating their ability to resist, leading to relapse.

3. Procrastination

Students believe they'll resist social media while studying, then find themselves scrolling for hours.

Consequences

  • Relapse: Exposure to temptation leads to failure
  • Poor Planning: Not creating environments that support goals
  • Shame Cycles: Repeated failure damages self-esteem

How to Mitigate It

  1. Remove Temptation: Don't rely on willpower - change your environment
  2. Plan for Hot States: Assume you'll be tired, stressed, or emotional
  3. Use Commitment Devices: Lock yourself into good behavior

Conclusion

Restraint Bias teaches us that willpower is limited. The best way to resist temptation is to avoid it entirely.


Related Biases

Explore these related cognitive biases to deepen your understanding

Loaded Language

Loaded language (also known as loaded terms or emotive language) is rhetoric used to influence an audience by using words and phrases with strong connotations.

Cognitive Biases

/ Emotive language

Euphemism

A euphemism is a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.

Cognitive Biases

/ Doublespeak (related)

Paradox of Choice

10 min read

The paradox of choice is the idea that having too many options can make decisions harder, reduce satisfaction, and even lead to decision paralysis.

Cognitive Biases / Choice and complexity

/ Choice Overload

Choice Overload Effect

10 min read

The choice overload effect occurs when having too many options makes it harder to decide, reduces satisfaction, or leads people to avoid choosing at all.

Cognitive Biases / Choice and complexity

/ Paradox of Choice

Procrastination

2 min read

Procrastination is the action of unnecessarily and voluntarily delaying or postponing something despite knowing that there will be negative consequences for doing so.

Cognitive Biases

/ Akrasia (weakness of will)

Time-Saving Bias

2 min read

The time-saving bias describes the tendency of people to misestimate the time that could be saved (or lost) when increasing (or decreasing) speed.

Cognitive Biases

/ Time-saving illusion