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Explore 2 cognitive biases related to this topic.
10 min read
Commitment bias is the tendency to stick with past decisions or stated positions, even when they are no longer optimal, in order to appear consistent.
Cognitive Biases / Consistency and escalation
/ Escalation of commitment (related)
10 min read
Irrational escalation is the tendency to continue investing in a failing course of action because of past investments, even when changing direction would yield better outcomes.
Cognitive Biases / Commitment and consistency
/ Escalation of Commitment