language

Loaded language (also known as loaded terms or emotive language) is rhetoric used to influence an audience by using words and phrases with strong connotations.

A euphemism is a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.

The recency illusion is the tendency to believe that something we have just noticed is new, when in fact it has existed for a long time.

The rhyme-as-reason effect (or Eaton-Rosen phenomenon) is a cognitive bias where a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme.

The framing effect is a cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations; e.g. as a loss or as a gain.