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Category

Cognitive Biases

Impact level

2 / 5

Category Cognitive Biases

Impact 2 / 5

COGNITIVE BIASES

Framing
Effect

The cognitive bias wherein an individual's choice from a set of options is influenced more by how the information is worded than by the information itself.

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Cognitive processing

System 1 (fast, intuitive). Biases often lean on quick judgments (System 1) unless you slow down and analyze (System 2).

Evidence & time

Evidence strength: experimental. Typical read: about 4 min.

Catch it next time

Practical steps for Framing Effect

1
Reframe the information yourself
high effectivenessmoderate difficulty

Tape this to your desk.

02

Common triggers

→

Reading marketing copy

→

Medical treatment options

03

Typical contexts

→

Marketing

→

Politics

→

Healthcare

04

Mitigation strategies

Reframe the information yourself

Effectiveness: high

Difficulty: moderate

05

Potential decision harms

Manipulation by marketers

minor Severity

Suboptimal medical choices

major Severity