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Category

Cognitive Biases

Impact level

2 / 5

Category Cognitive Biases

Impact 2 / 5

COGNITIVE BIASES

Framing
Effect

The cognitive bias wherein an individual's choice from a set of options is influenced more by how the information is worded than by the information itself.

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Cognitive processing

System 1 (fast, intuitive). Biases often lean on quick judgments (System 1) unless you slow down and analyze (System 2).

Evidence & time

Evidence strength: experimental. Typical read: about 4 min.

Catch it next time

Practical steps for Framing Effect

1
Reframe the information yourself
high effectivenessmoderate difficulty

Tape this to your desk.

02

Common triggers

Reading marketing copy

Medical treatment options

03

Typical contexts

Marketing

Politics

Healthcare

04

Mitigation strategies

Reframe the information yourself

Effectiveness: high

Difficulty: moderate

05

Potential decision harms

Manipulation by marketers

minor Severity

Suboptimal medical choices

major Severity