Salience Bias
10 min read
Salience bias is the tendency to focus on the most noticeable or emotionally striking information, while ignoring less vivid but often more important data.
Cognitive Biases / Attention and perception
/ Vividness Bias
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Explore 7 cognitive biases related to this topic.
10 min read
Salience bias is the tendency to focus on the most noticeable or emotionally striking information, while ignoring less vivid but often more important data.
Cognitive Biases / Attention and perception
/ Vividness Bias
9 min read
Negativity bias is the tendency to give more weight to negative experiences or information than to positive ones of equal intensity.
Cognitive Biases / Valence and attention
/ Negativity Effect
2 min read
The affect heuristic is a mental shortcut where people make decisions and solve problems by relying heavily on their current emotional state.
Cognitive Biases
/ Affective bias
10 min read
Wishful thinking is the tendency to overestimate the likelihood of desired outcomes and underestimate the likelihood of undesired ones, letting preferences distort beliefs.
Social Biases / Motivated beliefs
/ Hopeful Bias
12 min read
Zero-risk bias is the tendency to prefer options that completely eliminate a small risk over options that achieve larger overall risk reductions but leave some risk remaining.
Cognitive Biases / Risk perception and trade-offs
/ All-or-Nothing Risk Bias
10 min read
Pessimism bias is the tendency to overestimate the likelihood of negative outcomes and underestimate the likelihood of positive ones, especially for oneself.
Cognitive Biases / Risk and expectation
/ Negative Expectation Bias
11 min read
Optimism bias is the tendency to underestimate the likelihood of negative events and overestimate the likelihood of positive ones, especially for ourselves.
Cognitive Biases / Risk and expectation
/ Unrealistic Optimism