Wishful Thinking

Also known as: Hopeful Bias, Desirability Bias

Wishful thinking is a cognitive and motivational bias in which people’s desires and emotional preferences influence their judgments about what is true or likely. Rather than forming beliefs based solely on evidence, individuals unconsciously skew their expectations in favor of outcomes they find more pleasing or less threatening.

Social Biases

/ Motivated beliefs

10 min read

experimental Evidence


Wishful Thinking: When We Believe What We Want to Be True

Beliefs are ideally guided by evidence, but our hopes and fears also shape what we think is likely. Wishful thinking occurs when we overestimate the chances of positive outcomes and downplay the likelihood of negative ones, simply because we prefer the former.

This bias can provide comfort in the short term but may lead to poor planning, inadequate preparation, and painful surprises.

Core Idea

Wishful thinking involves:

  • Letting desires influence judgments about facts or probabilities.
  • Assigning higher likelihood to outcomes we want, and lower likelihood to outcomes we dread, independent of the evidence.
  • Confusing what we hope is true with what is true.

Examples

  • Health: A person ignores symptoms or screening recommendations, believing they are unlikely to have a serious condition because the possibility is too frightening to contemplate.

  • Finance: Investors cling to the belief that a struggling asset will "surely recover soon" despite negative indicators.

  • Relationships: Someone believes a partner will change problematic behavior soon, against a history of repeated patterns.

Consequences

Wishful thinking can:

  • Delay Necessary Action: People may postpone difficult conversations, preventive measures, or contingency planning.
  • Increase Vulnerability: Underestimating risks can lead to being unprepared for adverse events.
  • Distort Long-Term Decisions: Overly rosy projections can support unrealistic goals or commitments.

Mitigation Strategies

  1. Seek Disconfirming Evidence
    Intentionally look for information that could show your preferred outcome is less likely, balancing optimism with realism.

  2. Use Structured Forecasting
    Apply probability estimates, base rates, and scenario planning rather than relying on gut feelings.

  3. Separate Preferences from Predictions
    Ask explicitly: "What do I want to happen?" vs. "What do I actually think will happen based on the evidence?"

  4. Invite External Perspectives
    Others who are less emotionally invested may provide more balanced assessments.

Relationship to Other Biases

  • Optimism Bias: General tendency to expect positive outcomes; wishful thinking is specifically about desires influencing beliefs.
  • Motivated Reasoning: Using reasoning to justify preferred conclusions.
  • Denial: Emotional rejection of threatening realities.

Conclusion

Wishful thinking highlights how our minds lean toward comforting stories about the future. While hope and optimism can be motivating, decisions are stronger when aspirations are combined with clear-eyed assessments of risks and constraints.

Common Triggers

High emotional stakes

Typical Contexts

Health decisions

Financial planning

Relationships and careers

Political and social predictions

Mitigation Strategies

Scenario planning with base cases and worst cases: Deliberately consider a range of outcomes, not just best-case scenarios.

Effectiveness: medium

Difficulty: moderate

Potential Decision Harms

Underestimating realistic risks can leave individuals and organizations exposed.

moderate Severity


Related Biases

Explore these related cognitive biases to deepen your understanding

Risky Shift

9 min read

Risky shift is the tendency for groups to make riskier decisions than individuals would make alone, especially when responsibility is diffused across members.

Social Biases / Group decision-making

/ Group Risk-Taking

Abilene Paradox

9 min read

The Abilene paradox is a group decision-making failure where people agree to a course of action that almost no one individually wants, because each assumes others are in favor.

Social Biases / Group decision-making

/ False consensus decision

Zero-Sum Bias

2 min read

Zero-sum bias is a cognitive bias towards thinking that a situation is a zero-sum game, where one person's gain would be another's loss.

Social Biases

/ Fixed pie bias

Correspondence Bias

9 min read

Correspondence bias is the tendency to infer stable personality traits from others' behavior while underestimating situational influences.

Social Biases / Attribution and impression formation

/ Fundamental Attribution Error

Trait Ascription Bias

8 min read

Trait ascription bias is the tendency to see others' behavior as reflecting fixed traits, while viewing our own behavior as more flexible and influenced by circumstances.

Social Biases / Self–other perception

/ Self–Other Asymmetry

Hostile Attribution Bias

9 min read

Hostile attribution bias is the tendency to interpret ambiguous actions of others as intentionally hostile or threatening.

Social Biases / Attribution and aggression

/ Hostile Attribution of Intent