Impact Bias

Also known as: Affective Forecasting Error

The tendency to overestimate the length or intensity of future emotional states, both positive and negative.

Cognitive Biases

5 min read

experimental Evidence


Impact Bias: We're More Resilient Than We Think

Impact Bias is the tendency to overestimate the length or intensity of future emotional states, both positive and negative.

The Psychology Behind It

We fail to account for psychological immune system - our ability to adapt and rationalize. We also suffer from focalism (focusing only on the event, not the rest of life) and underestimate how quickly we return to our emotional baseline.

Real-World Examples

1. Job Loss

People predict they'll be devastated for years, but most adapt within months and find new opportunities.

2. Winning the Lottery

Lottery winners expect permanent happiness but return to baseline happiness within a year.

3. Breakups

"I'll never get over this!" - but most people recover faster than predicted and find new relationships.

Consequences

  • Avoidance: Avoiding necessary changes due to fear of emotional pain
  • Unrealistic Expectations: Disappointment when positive events don't deliver lasting joy
  • Poor Risk Assessment: Overestimating downside of failure

How to Mitigate It

  1. Remember Past Resilience: Recall how you've adapted before
  2. Consider the Whole Life: The event is one part of your life, not all of it
  3. Talk to Others: Ask people who've experienced similar events

Conclusion

Impact Bias reminds us that we're more adaptable than we think. Both our joys and sorrows are more fleeting than we predict.


Related Biases

Explore these related cognitive biases to deepen your understanding

Loaded Language

Loaded language (also known as loaded terms or emotive language) is rhetoric used to influence an audience by using words and phrases with strong connotations.

Cognitive Biases

/ Emotive language

Euphemism

A euphemism is a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.

Cognitive Biases

/ Doublespeak (related)

Paradox of Choice

10 min read

The paradox of choice is the idea that having too many options can make decisions harder, reduce satisfaction, and even lead to decision paralysis.

Cognitive Biases / Choice and complexity

/ Choice Overload

Choice Overload Effect

10 min read

The choice overload effect occurs when having too many options makes it harder to decide, reduces satisfaction, or leads people to avoid choosing at all.

Cognitive Biases / Choice and complexity

/ Paradox of Choice

Procrastination

2 min read

Procrastination is the action of unnecessarily and voluntarily delaying or postponing something despite knowing that there will be negative consequences for doing so.

Cognitive Biases

/ Akrasia (weakness of will)

Time-Saving Bias

2 min read

The time-saving bias describes the tendency of people to misestimate the time that could be saved (or lost) when increasing (or decreasing) speed.

Cognitive Biases

/ Time-saving illusion