Self-Serving
Bias

The halo effect is the tendency to let a single positive trait or impression of a person, product, or organization influence our overall judgment of them.

Outgroup homogeneity bias is the tendency to see members of groups we do not belong to as more similar to each other than they really are, while perceiving our own group as more diverse.

The just-world hypothesis is the belief that people get what they deserve and deserve what they get, leading observers to blame victims and downplay random or unfair suffering.

Stereotyping is the tendency to apply generalized beliefs about a group to individual members, often oversimplifying and misjudging them.

Implicit bias refers to automatic, unconscious associations and attitudes that influence our judgments and behaviors toward people and groups, often in ways that conflict with our stated values.

Choice-supportive bias is the tendency to remember our past choices as better than they were and to exaggerate the positives of chosen options while downplaying their negatives.