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Category

Cognitive Biases

Impact level

3 / 5

Category Cognitive Biases

Impact 3 / 5

COGNITIVE BIASES

Sunk Cost
Fallacy

The phenomenon whereby a person is reluctant to abandon a strategy or course of action because they have invested heavily in it, even when it is clear that abandonment would be more beneficial.

Also known as: Sunk Cost Effect

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Cognitive processing

System 1 (fast, intuitive). Biases often lean on quick judgments (System 1) unless you slow down and analyze (System 2).

Evidence & time

Evidence strength: experimental. Typical read: about 4 min.

Catch it next time

Practical steps for Sunk Cost Fallacy

1
Ignore past costs and focus on future utility
high effectivenesshard difficulty

Tape this to your desk.

02

Common triggers

Failing projects

Bad investments

03

Typical contexts

Business projects

Relationships

Gambling

04

Mitigation strategies

Ignore past costs and focus on future utility

Effectiveness: high

Difficulty: hard

05

Potential decision harms

Wasted resources

major Severity

Prolonged failure

major Severity