Projection Bias

The tendency to project current preferences onto future events and assume our tastes will remain stable.

Cognitive Biases

5 min read

experimental Evidence


Projection Bias: Your Future Self is a Stranger

Projection Bias is the tendency to project current preferences onto future events and assume our tastes will remain stable.

The Psychology Behind It

We have poor "affective forecasting" - we can't accurately predict how we'll feel in different circumstances. We anchor on our current state and fail to account for adaptation, changing circumstances, or personal growth.

Real-World Examples

1. Grocery Shopping While Hungry

Buying too much food because you project your current hunger onto future meals.

2. Gym Memberships

Signing up when motivated, assuming you'll stay motivated, then never going.

3. Bulk Purchases

Buying in bulk when you love a food, then getting sick of it after a week.

Consequences

  • Waste: Buying things your future self won't want
  • Commitment Errors: Signing contracts based on temporary states
  • Disappointment: Unmet expectations about future satisfaction

How to Mitigate It

  1. Wait Before Deciding: Don't make decisions in extreme emotional states
  2. Track Past Changes: Notice how your preferences have shifted
  3. Build in Flexibility: Avoid long-term commitments when possible

Conclusion

Projection Bias reminds us that we change more than we think. Your future self may want something completely different.


Related Biases

Explore these related cognitive biases to deepen your understanding

Loaded Language

Loaded language (also known as loaded terms or emotive language) is rhetoric used to influence an audience by using words and phrases with strong connotations.

Cognitive Biases

/ Emotive language

Euphemism

A euphemism is a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.

Cognitive Biases

/ Doublespeak (related)

Paradox of Choice

10 min read

The paradox of choice is the idea that having too many options can make decisions harder, reduce satisfaction, and even lead to decision paralysis.

Cognitive Biases / Choice and complexity

/ Choice Overload

Choice Overload Effect

10 min read

The choice overload effect occurs when having too many options makes it harder to decide, reduces satisfaction, or leads people to avoid choosing at all.

Cognitive Biases / Choice and complexity

/ Paradox of Choice

Procrastination

2 min read

Procrastination is the action of unnecessarily and voluntarily delaying or postponing something despite knowing that there will be negative consequences for doing so.

Cognitive Biases

/ Akrasia (weakness of will)

Time-Saving Bias

2 min read

The time-saving bias describes the tendency of people to misestimate the time that could be saved (or lost) when increasing (or decreasing) speed.

Cognitive Biases

/ Time-saving illusion